The 2025 Cannes Film Festival was marked by the exceptional presence of Mrs. Mahassen Keskes, a renowned professional makeup artist and founder of the brand MAHASSEN – Professional Makeup. Invited by the festival’s organizers, she made her mark with her unique artistic signature, proudly representing Tunisia at this prestigious international event. A presence that stood out and was applauded Throughout her stay in Cannes, Mrs. Mahassen enhanced the beauty of the festival’s guests of honor and celebrities thanks to her refined expertise, mastery of trends, and creativity. Her talent was particularly showcased when she did the makeup for the famous Madisson Zaho, an undeniable star of this edition, who graced the covers of several international magazines. This highlight shone a spotlight on the high-quality work carried out by Mrs. Mahassen and her brand. Prestigious encounters During her time in Cannes, Mrs. Mahassen had the opportunity to meet some of the biggest stars in cinema and fashion, sharing special moments and capturing numerous souvenir photos. These exchanges helped strengthen the visibility of Tunisian know-how and opened international prospects for the MAHASSEN brand. A 100% Tunisian product in the spotlight Adding to the pride, several internationally renowned professional makeup artists used MAHASSEN products during the festival. The results were praised for their quality, longevity, and professional finish. This positive feedback confirmed the value of Tunisian products on the international stage. An Arab and Tunisian pioneer Mrs. Mahassen Keskes is now the first Tunisian and Arab woman to have developed her own professional makeup brand. Her journey is a model of success, determination, and innovation. Her presence in Cannes and the recognition she received there crown years of passion and hard work in the beauty industry. A source of pride for Tunisia Through her talent, professionalism, and influence, Mrs. Mahassen honored Tunisia and all Arab women entrepreneurs. She proves that Tunisian excellence can shine among the greatest, and that beauty, when carried with passion, knows no boundaries.


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